We have gold because we cannot trust government.

Herbert Hoover, 31st President

Reasons To Buy Gold

Here are just some of the reasons why people buy gold… 


The price of gold will start to rise when gold runs out. Goldman Sachs suggest that the world has just 20 years of mineable gold left.

Growing Demand

The demand for physical gold is increasing among central banks, funds, and private investors alike.


Gold has no direct correlation to any of the financial markets however it normally rises when other markets are falling.


Gold and silver bullion can help preserve your wealth over time. This is particularly true in recessionary periods and those of high inflation. Sound familiar?


When you buy gold and silver coins, your purchase information is not shared with anyone.

Growth Potential

Silver has once been as high as $50 per oz. Today it sits much less than that. If demand increases we could see new record highs.



World gold demand
increase this year



Average Return In 
The Last 20 Year



1990 To 2020
Gold Increase


Global Central Banks
hold 35,500 metric tons


Physical gold is normally offered in the form of bars and coins. Gold bullion is regarded as a store of value. Gold bullion is a safe haven asset and can reliably diversify your portfolio, offering protection against a downturn in the financial markets. Gold bullion has always held value because unlike paper money, it can not be debased through quantitative easing. 

When buying gold, many investors choose gold coins over bars. Here is why:

  1. Gold coins are more collectible than bars
  2. Coins are universally recognized, they are easier to resell than bars
  3. Coins are valued as legal tender in the country they are minted
  4. Bullion coins are mass produced and offered at competitive prices

Historically some coins have proven to yield high long-term growth. Gold coin prices are subject to supply and demand meaning the right gold coins can increase significantly in price, sometimes substantially outperforming the gold spot price movements. This can provide a solid foundation for a serious collection and diverse portfolio. 


Bullion is physical gold and silver of high purity; 99.5-99.99%. It is often kept in the form of coins and bars. Once gold ore is removed from the earth, gold is extracted resulting in gold bullion. 

Advantages of Gold Coins


You can convert coins into cash quickly, making them an ideal choice for those looking for flexibility. They are a popular choice for people who need quick access to the cash value of their investment.


Coins are more private than other forms of investments as they don't require disclosing personal information or account details. Unlike gold bars, they do not feature a unique, trackable CUSIP.


Coins are small and easy to transport, making them an ideal choice for investors looking to store their wealth discreetly in a safe deposit box or at home along with other valuables.


Some gold coins have limited edition releases and historical significance. This can make them much more valuable than their gold content alone, especially as time passes from their production.


Produced by government mints, gold coins are a tangible symbol of trust and authenticity. Government-mint coins even possess legal tender status because of their easily verified legitimacy.

Tax Benefits

Some gold coins may be eligible for tax benefits, such as being included in a precious metals IRA. This means you can potentially grow your wealth tax-free and enjoy the benefits of a secure retirement.


Commemorative Coins

Unless you really like commemorative coins and want to buy them purely for the coins' aesthetic appeal, it is probably best to stay away from them. They are often produced by smaller and lesser-known mints ie. not produced by a government mint and are sold for massively high premiums. Commemorative coins that are sold 5x over the spot price are not good investment vehicles. They are normally sold exclusively to one company which, in theory, controls the whole market for this product.

Gold-Plated Coins

Many gold-plated coins are sold that appear to be solid gold coins but, in fact, aren't. Whilst the buyer thinks they are getting a good deal, it is probably a poor one.

Tips for buying gold coins:

  • Buy only certified gold coins authenticated by 3rd party graders. (PCGS or NGC) 
  • Buy from a reputable dealer 

Coin Sets

Gold coin sets are often sold and presented in fancy boxes. The gold coin sets normally include themes of World War II or they celebrate a well-known figure. The coins are normally genuine but they are not going to be worth what you paid for them when you go to sell them.

how & why you should buy gold bullion

For Centuries, gold bullion has always been used by financial firms, private investors, and banks for its value. Gold bullion has always been one of the most sought-after commodities as a preservation of wealth and purchasing power. The gold price is not directly correlated to other financial assets it provides a viable hedge against a downturn in the markets whilst also acting as a viable inflationary hedge, when there are tough economic periods the gold price normally rises. The price of gold and silver has risen substantially over the last 20 years, this has been a trend that started once aggressive money printing occurred when society moved on from the gold standard. We are currently in a high inflationary period and a global recession is very much on the horizon so it is no surprise that many investors are turning towards gold and silver to protect themselves. It makes sense to diversify by holding at least 20 percent of your assets in precious metals. 

Gold and gold bullion are available to purchase in either bullion bars or bullion coins. Direct Bullion offers bars and coins in almost any size or quantity to investors for physical delivery as well as a wide array of gold bullion that can become part of your Gold IRA portfolio. Gold bullion can be purchased from a local merchant or you can order from a trusted dealer like Direct Bullion USA. A majority of buyers use a trusted online dealer because of the safety, convenience, and security. Normally, online dealers have better prices and are not usually required to charge a sales tax on your purchase. 

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